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Jeep, commemorating 75 years as the famous 4 × 4 SUV manufacturer, revealed a collaboration with Detector Bros. Pictures, becoming the official car companion of the widely anticipated action journey, Batman v Superman: Dawn of Justice, in cinemas March 25, 2016.

The link-up with Detector Bros. Pictures began during manufacturing, when Jeep's Renegade SUV version, which features the most effective off-road abilities in its group, was released with the streets of Metropolis with Bruce Wayne, aka Batman, at the wheel for a key scene in the film.

To maximise excitement for the movie, Jeep UK is now introducing an innovative online experience and marketing campaign, produced in partnership with the filmmakers. Before the release of Batman v Superman: Dawn of Justice, followers can obtain a sneak peek at previously hidden car video footage given to Jeep UK in an unique trailer just readable as part of the on the internet experience.

The 'Battle of the Renegades' interactive experience is produced and led by Globe of Initials with Brave Flicker Media sustaining. It is offered at the devoted web site in the run up to the film's launch.

In Batman v Superman: Dawn of Justice, the globe's most renowned Super Heroes clash for the very first time ever before on the cinema. Jeep's on-line experience welcomes users to select their loyalty and come to be a hero themselves in the 'Fight of the Renegades' by utilizing the Jeep Abandoner to help others and also evade approaching disaster.

Involvement in this interactive online experience will be compensated with a variety of rewards, consisting of online themed driving experiences and also movie theater tickets to Batman v Superman: Dawn of Justice, in addition to a variety of other associated digital content.

" To be involved with these two ultimate Super Heroes, Batman and Superman, is a very interesting minute for Jeep," Damien Dally, head of brand name, Jeep UK stated. "This partnership not just showcases the Abandoner's off-road capabilities and also why it's such as success in the UK, yet also lines up with our brand values of making it possible for individuals to go anywhere and do anything."

Rachel Bateman, Head of Live Interaction at World of Initials, said: "Jeep's collaboration with Batman v Superman: Dawn of Justice was an interesting opportunity for us to develop an unique brand name experience that would certainly involve a wide target market base. CbvndGFW8AEcUU1The interactive experience welcomes the customer to end up being a hero and assist people escape approaching catastrophe by beating barriers, explosions and harsh surface with the aid of a Jeep Abandoner."

Warner Bros. Pictures provides, an Atlas Entertainment/Cruel and also Unusual production, a Zack Snyder film, Batman v Superman: Dawn of Justice. The movie will be dispersed worldwide by Detector Bros. Pictures, a Detector Bros. Entertainment Firm. The movie opens nationwide in 3D, 2D, and in pick IMAX 3D theatres from March 25, 2016.


Photo offers, an Atlas Entertainment/Cruel and also Unusual production, a Zack Snyder film, Batman v Superman: Dawn of Justice. The movie will certainly be dispersed worldwide by Warner Bros. Pictures, a Warner Bros. The movie opens nationwide in 3D, 2D, and in select IMAX 3D theatres from March 25, 2016.

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