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Jeep, celebrating 75 years as the famous 4 × 4 SUV maker, announced a partnership with Detector Bros. Photo, ending up being the main vehicle companion of the hugely prepared for activity adventure, Batman v Superman: Dawn of Justice, in cinemas March 25, 2016.

The link-up with Warner Bros. Pictures started during production, when Jeep's Renegade SUV design, which includes the best off-road capabilities in its category, was released via the roads of Metropolis with Bruce Wayne, aka Batman, at the wheel for a crucial scene in the movie.

To maximise enjoyment for the movie, Jeep UK is now releasing a cutting-edge online experience and marketing campaign, produced in collaboration with the filmmakers. Prior to the release of Batman v Superman: Dawn of Justice, fans can get a sneak peek at formerly undetected automobile footage supplied to Jeep UK in an unique trailer only viewable as component of the online experience.

The 'Fight of the Renegades' interactive experience is developed and led by Globe of Initials with Brave Glow Media sustaining. It is available at the committed internet site in the run up to the film's release.

In Batman v Superman: Dawn of Justice, the globe's most renowned Super Heroes clash for the very first time ever before on the cinema. Jeep's online experience invites individuals to select their loyalty and also end up being a hero themselves in the 'Battle of the Renegades' by utilizing the Jeep Abandoner to help others and escape approaching disaster.

Involvement in this interactive online experience will be rewarded with a range of prizes, consisting of live themed driving experiences as well as movie theater tickets to Batman v Superman: Dawn of Justice, along with a variety of various other relevant electronic material.

" To be involved with these two utmost Super Heroes, Batman as well as Superman, is an extremely interesting moment for Jeep," Damien Dally, head of brand, Jeep UK said. "This partnership not only showcases the Abandoner's off-road capacities as well as why it's such as success in the UK, but additionally lines up with our brand values of allowing individuals to go anywhere as well as do anything."

Rachel Bateman, Head of Live Interaction at Globe of Initials, stated: "Jeep's partnership with Batman v Superman: Dawn of Justice was an exciting opportunity for us to produce an unique brand experience that would engage a broad target market base. CbvndGFW8AEcUU1The interactive experience invites the visitor to come to be a hero and also help individuals evade approaching catastrophe by beating challenges, explosions and harsh terrain with the assistance of a Jeep Insurgent."

Detector Bros. Pictures provides, an Atlas Entertainment/Cruel and Uncommon manufacturing, a Zack Snyder movie, Batman v Superman: Dawn of Justice. The film will certainly be distributed worldwide by Warner Bros. Photo, a Warner Bros. Entertainment Firm. The film opens nationwide in 3D, 2D, and in pick IMAX 3D theatres from March 25, 2016.


Photo offers, an Atlas Entertainment/Cruel and also Unusual production, a Zack Snyder movie, Batman v Superman: Dawn of Justice. The film will certainly be dispersed worldwide by Warner Bros. Pictures, a Warner Bros. The film opens nationwide in 3D, 2D, as well as in choose IMAX 3D theaters from March 25, 2016.

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